Hi, I’m Allan.

I help brands tell data-driven stories.

I use social media as a marketing tool.

I find joy when my clients are happy.

Let’s build something great together.

My Approach

Data Centric

I’m a believer in using data to inform business decisions. I spent 14 years in the market research industry (10 with Comscore, 4 with Circana). During that time, I learned how to take large amounts of data and turn it into actionable insights for my clients.

More recently, I spent 4 years as a Social Media Manager at Better Collective. I used analytics via Sprout Social to help inform our social strategy. I view social media as simply telling short stories.

I love storytelling with data, helping my clients make informed decisions backed by analytics.


Customer Focused

During my tenure at Comscore, I had a chance to work with several big brands, including Yahoo, eBay, Walmart, and PayPal. My role was client-facing and my goal was to help my clients answer the questions that kept them up at night.

At Circana, I worked as an on-site consultant at the Clorox headquarters. I sat in on Clorox team meetings and made myself available to answer business questions regarding their customers and competitors using Circana’s panel data.

Lastly, my role as a Social Media Manager at Better Collective meant I was interacting with customers, but now through a social lens. Replying to Tweets, TikTok/Instagram comments, and Discord conversations became my way to engage with the customer base.

I can be the brand ambassador of your social media accounts, giving it life that aligns with your brand’s voice.

Brands I’ve Worked With

Action Network

RotoGrinders

Gambly

LiveLineIQ

ScoresAndOdds

FantasyLabs

Social Portfolio

X

@rotogrinders.com Mike Trout can see his teammate is tipping pitches #mlb #baseball #miketrout #losangelesangels ♬ original sound - RotoGrinders

One way I’ve boosted engagement and brand awareness on X is by replying to other large accounts using memes and video.

Below are some examples that went viral.

My goal on X is to be a steward of a brand’s social accounts. I will give life to it that stays true to your voice and vision, while adding my own style and humor.

Below are some examples of my work on X.

TikTok

Replying to other accounts and viral posts is also a social strategy I’ve used on TikTok to increase an account’s exposure.

Below is an example of a reply I made using a meme that generated nearly a quarter of a million Likes

I started the @rotogrinders TikTok account from scratch and grew it to 1,000+ followers within five months through consistent organic posting and hooks to catch the viewer’s attention.

Two TikToks went viral that combined for 3.5M Views, helping spread RotoGrinders’ brand awareness.

@rotogrinders.com Nelson Agholor may have just saved teammate DeVante Parker from long term head trauma #nfl #patriots #football ♬ original sound - RotoGrinders

Instagram

On Instagram, I have experience working alongside graphics teams to produce images via Photoshop, Figma, and Canva. Using preexisting templates, my team was able to quickly turn an idea into a graphic on Instagram to take advantage of timely news and current events.

Here are some examples of Instagram posts I’ve created.

  • Grow Engagement

    Handled 1.8 Million Total Followers

  • Oversaw 40+ Social Accounts

    Across X, Instagram, TikTok, Facebook

  • Management Experience

    Led Five Direct Reports